“He believes in taking excellent care of each and every customer, doing the extra little things that customers don’t expect, but appreciate. “Bill Simon has a strong moral and business mind,” he says. That includes his wife, Peggy, who has been “a strong force in the success of this company,” according to Jones. Simple Simon Tire is a family-run operation, with several family members on the payroll. We do things that others just won’t do, and it pays off.” “We want to, and we do, operate differently from our competition. “Anytime we are out and about, everybody wants to know what time it is!” says Jones. Simon also hosts “Simple Simon time is” on a local radio station every morning. Every commercial is designed and directed by Mr. “All our TV commercials can be viewed on our website at and also on YouTube. “We have very unique advertising that causes people to remember us,” says Jones. Bill Simon has become a local celebrity for his TV ads featuring Momma (yes, Bill in a dress!) or Superman or Pilgrim Bill. In 2015, the company had gross sales of nearly $5 million, a $500,000 increase over the previous year.Ībout 4% of the company’s gross sales are earmarked for marketing, which focuses on television and radio advertising. Simple Simon Tire continues to grow based on those beliefs and actions. Simply be the servant and one day you will be the master.” “It just takes courage to leave the past behind, take action on your dream and make friends out of strangers. He says, ‘Anyone anywhere can be a success at any time.’ Bill believes that to win, we must think to win and act accordingly. He holds all of the meetings, handles all of the advertising, “and keeps a lengthy, ongoing list of things for me to do!” says Jones. Simon, who will turn 80 in August, still comes to work every day. Bill’ last year.”Īlso on hand was Greg Simon, who blessed the company and its employees, and prayed for continued success throughout the year. “Our guest speaker was Rolfe McCollister, publisher of the Baton Rouge Business Report,” says General Manager Mark Jones. The next evening, those same employees joined family and friends for a convention and awards banquet at the L’auburge Convention Center in Baton Rouge, La. 27, the company held employee training at the larger of Simple Simon Tire and Car Care’s two outlets. The two-day affair was part business, part pleasure. And Simon’s employees made sure they honored the company’s founder, CEO and president in style. Appropriately, when Simple Simon Tire celebrated its golden anniversary recently, fun was the operative word. It’s just that simple!” - Simple Simon Tire taglineįor 50 years, Bill Simon has made buying tires fun in Baton Rouge, La.
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